How to Turn Your Words into Money
There are two kinds of fundraising writers:
Writers who got tricked into fundraising.
Fundraisers who got tricked into writing.
Either way, there's a learning curve – and an unlearning curve – for writing fundraising.
Because fundraising writing is weird.
So many people get thrown into the work of writing fundraising without ever being told about the weirdness they need to live with – and master – if they're going to succeed.
Until now. My third book, How to Turn Your Words into Money is specifically and tightly aimed at helping you write better fundraising.
You'll get a lot of fundraising writing tips – demonstrated with hundreds of examples – including things like ...
Specifically how to ask.
How to use rhyme to make your message more memorable and persuasive.
How to tell stories that motivate donors to give.
How to tell a great story even when you don't have a story.
How to meet donors' emotional needs.
Whether you should use guilt as a motivator.
The most common traps for fundraising writers -- and how to avoid them.
How to Turn Your Words into Money is basically a cross between Dale Carnegie's How to Win Friends and Influence People (if Carnegie had been a fundraiser) and the Chicago Manual of Style (if it were all about fundraising).
It's about writing in all media – print, digital, and broadcast. It's about the issues that trip up fundraising writers and (maybe more important) their bosses.
Whether you're working on your very first fundraising writing assignment or you're a seasoned veteran ... whether you want it for yourself or need to show someone else how the pros write fundraising – or both – How to Turn Your Words Into Money is a transforming guide you'll keep on your desk and return to again and again.
“By the time you finish reading this book and taking it all in ... I can guarantee that there’s no way you won’t be better at it than you were before. If you’re genuinely interested in learning how to write better fundraising content, this is one book you can’t afford to miss.”
Pamela Grow
Buy this book!
Available as paperback or ebook
